Our brand derives its name from two root words with their origins in Sanskrit.
“ra” : “giving” “bestowing” “granting” or “yielding”
“sa” : “wisdom” “knowledge” & “paradise”.
Together, these two words create “rasā”
“to grant knowledge”, “to yield happiness” & “to bestow paradise”
all of which are true to the essence of our brand
We are a conscious beauty & wellness brand offering formulations with
deep roots in alternative medicine.
We invite you to join us in our journey to create a fair, responsible & a sustainable community.
ABOUT US
LIKE THE ANCIENTS RISHIS OF BHARATH, WHO SAW THE ENTIRE WORLD AS A GARDEN, WE BELIEVE WE COULD ONCE AGAIN LEARN TO THERAPEUTICALLY CULTIVATE AND HARNESS THE NATURAL WORLD RATHER THAN JUST EXPLOIT IT.
IN THIS ROLE, WE LOOK AT CREATIVELY PARTICIPATING IN THE CULTIVATION OF ALL LIFE & HELP TO RESTORE NATURE’S BEAUTY, FERTILITY & RESILIENCE WHERE IT HAS BEEN LOST.
The onset of the pandemic brought on many changes in our lives. This change allowed my husband and I the opportunity to pivot and dive deeper into realising the business that has our values at heart, for nature and healing at its core. We took this time to nurture our existing relationships with rural medicinal farmers and Vaidyas. From our deep respect for the earth and fast-evolving consciousness evolved Pure Earth Farms & our tryst with the soil & forest agronomic sustainability.
rasā is born from this philosophy, to offer beauty and wellness products with the planet, plant & people at its core. Many of the products that we apply topically or consume internally are laboratory created from synthetic ingredients, which are usually a cheaper way to imitate the natural chemical compounds found in nature, albeit, they are not usually without long term side effects. Dermal absorption though application on face & body results in the chemicals to enter the blood stream. Overtime this practice is counter intuitive to our skin care and health.
We strive to be a climate positive brand through activities such as our contribution towards the revival of rivers, reforestation, sustainable farming practices & utilization of reusable environment friendly packaging.
We aim to be a zero waste company by 2027.