OUR INTERNAL STANDARD
Plant positive. Planet positive. People positive
P+ is Rasa's internal assessment system — a set of standards every product must meet before it earns a place in our apothecary. It is not a certification from an outside body. It is a promise we make to ourselves, and to you.
WHAT P+ MEANS
A standard we set for ourselves.
The beauty and wellness industry is one of the biggest polluters on the planet. Mountains of plastic waste, unseen carbon costs, pesticide-laden ingredients, supply chains that exploit the people working in them. Most brands look the other way.
We couldn't. So we built P+ — our own internal assessment framework that every rasā product must pass before it reaches you. It isn't easy. It means saying no to ingredients and packaging that would be cheaper, easier, or more visually appealing. But it's the only way we know how to do this honestly.
"At times it means giving up on products or formulations entirely. That is the point. P+ is a commitment, not a marketing claim."
THE THREE PILLARS
Every product is assessed across three dimensions.
Planet
Carbon footprint, sustainable sourcing, packaging, soil health and processing methods.
Plant
Ingredient purity, COSMOS certified ingredients, pesticide-free cultivation, green chemistry.
People
Safety, traceability, fair sourcing, no exploitative supply chains, no carcinogenic ingredients.
Planet
Before a single ingredient makes it into a Rasa formulation, we look at its full journey. Where it was grown. How it was transported. How it was processed. What its packaging will be. Whether any of that packaging ends up in a landfill.
Soil health is something almost no beauty brand talks about — and it should be. Pesticide residue in natural beauty products is alarming. It's one of the main reasons many Indian Ayurvedic products can't pass international standards. Herbs grown in pesticide-laden soil carry those chemicals into your formulation and onto your skin.
As far as possible rasā raw materials are COSMOS certified and pesticide-free. We work directly with our farmer partners to ensure only natural farming methods are practised. Every raw material batch is tested by our partner lab to confirm it is free from heavy metals, pesticides, and other undesirables.
Our packaging reflects this ethos — minimalist by design, not just by aesthetic. Every packaging decision is weighed against its environmental cost. We are constantly working on more sustainable options that are also good for the planet and compelling for you.
Plant
Our formulations are made using green chemistry and the most advanced, energy-efficient technologies available — including biotechnology and bio-based ingredients. The processing methods we choose are zero or low impact to plant, planet and people, with a low carbon footprint.
Every ingredient is chosen not just for its efficacy but for its ecological footprint. We use supercritical CO₂ extraction — a method that requires no heat and no solvents, preserving the full spectrum of plant actives while leaving no harmful residue. It is more expensive. It is also the right way to do it.
"Small yet impactful changes in your beauty ritual are the first sensibly positive steps we can all take for long-term sustainable results."
People
From the farmers who provide clean raw materials to our Vaidyas, botany experts and the end consumer — traceability and transparency are non-negotiable. Our products contain no potentially carcinogenic ingredients. No parabens, no sulphates, no artificial fragrances, no SLS, SLES or artificial colours.
All our ingredients are COSMOS certified or grown naturally by traditional farmers. We are constantly expanding our research to ensure every formulation is safe for long-term use.
A note on MICA. You know the substance that makes you shimmer? Many brands claim to use "sustainable MICA" — but that claim is far-fetched. Mining MICA is as ugly as it gets. India (Jharkhand and Bihar) leads global MICA production — and worker exploitation and child labour are rampant in artisanal mining operations. Lung ailments, broken bones, dangerous conditions. We don't use MICA. The shimmer isn't worth it until these concerns are genuinely addressed.
Our internal P+ assessment ensures that the people behind our products — from soil to shelf — are cared for. That is not a statement we make lightly.